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Trust is Power: Charging-Up Buyer Confidence in the Solar Industry
Thursday May 15, 2025 1:00pm - 2:00pm PDT
Windsor C
"In this 'electric' session, you’ll learn how trust can fuel growth and how a lack of trust can short out confidence. What businesses truly earn and maintain trust with their communities? How do they stand out in a crowded market and avoid common industry pitfalls? And how can you identify and report bad actors who misrepresent the solar industry in a negative light?

You'll walk away from this interactive talk with practical insights, examples, and tools you can use to build stronger relationships, boost your reputation, and connect with consumers who are actively looking for trustworthy solar businesses like yours."
Speakers
avatar for Carmeron Nakashima

Carmeron Nakashima

Media Engagement & Digital Campaigns Manager, Better Business Bureau
Cameron Nakashima leads the consumer-centric media engagement and digital strategy for Better Business Bureau Great West + Pacific (BBB GWP). As a frequent on-camera spokesperson, Cameron has appeared on local news stations across BBB GWP's eight-state region, helping businesses and... Read More →
Thursday May 15, 2025 1:00pm - 2:00pm PDT
Windsor C
  Sales / Marketing
  • about Cameron Nakashima leads the consumer-centric media engagement and digital strategy for Better Business Bureau Great West + Pacific. As a frequent on-camera spokesperson, Cameron has appeared on local news stations across BBB GWP's eight-state region, helping businesses and consumers navigate issues of trust in today’s marketplace.<br><br>With a background in corporate communication and marketing, Cameron specializes in turning complex topics into clear, engaging messages. He speaks with business owners and communities about building trust, earning customer confidence, and the value of partnering with trusted businesses -- especially when involving large investments, such as PV systems.
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