Oregon Solar + Storage Conference 2025

Bill’s been shaking up solar finance since before most installers even knew solar loans were a thing. He launched some of the first solar lending programs in the U.S. and opened up Oregon’s solar lending market in 2015 through Generations Credit Union, and expanded it with the game-changing ezSolarLoan platform by Community 1st CU. As the creator of the country’s first Zero Dealer Fee solar loan program, Bill's legacy credit union programs have powered over 100 MW and a quarter Billion dollars in solar and other energy efficiency projects. Now, with LoanTerra, Bill’s taking it even further—building a complete green financial ecosystem that ditches hidden fees, keeps things transparent, and puts consumers in the driver’s seat of their solar financing.